In the Hot Seat with Laura Nix
There’s a lot more to Laura than being really, really, ridiculously good to our clients, and we put her in the hot seat to find out what that is
What is your role at Hothouse?
Senior Account Manager – My job is to work with clients to develop strategic solutions for their specific business challenges, and then keep the train on the tracks through the implementation and execution phases.
How long have you worked here?
Since April 2016
What trend are you most excited about in marketing/advertising today?
I’m completely fascinated with omni-channel marketing. The idea that marketers can now not only reach consumers, but actually follow those consumers throughout their normal day — reminding them gently about the brand — is simply amazing to me. We are getting to watch monster brands like Amazon drive the consumer experience to a new level. It is a great time to be in marketing.
What does a typical day look like for you and what are you currently working on?
A “typical” day for me is facing at least 15 new (and sometimes unexpected) challenges or opportunities. The thing that draws me to my job most is that no two days are the same. My current clients range from a premium movie channel to a credit union to the global leader in supply chain finance. No two strategies are the same. No two days are the same.
What’s your favorite blog?
My favorite blog is Seth Godin’s blog. (http://sethgodin.typepad.com/) Seth is a master marketer and pulls humor and the human element into his writing. But more importantly, his blog consists of short 3-5 sentence truth bombs that give you something to think about without having to spend your entire morning coffee break reading.
His books All Marketers Are Liars and Purple Cow are must reads as well.
What’s your most memorable facepalm moment?
I tend to make a fool of myself in front of our President, Jon Katinsky, on a pretty regular basis. He has a knack for walking by my office or passing me in the kitchen at the worst moments possible. I facepalm at least twice a month due to some kind of random dance move or statement taken out of context. If I begin to do something even slightly wacky or strange – he will somehow be right there.
When was the last time you laughed so hard you cried?
Honestly, it was at work. One of the best parts of working at Hothouse is that no one takes themselves too seriously and sometimes meetings turn to laughing fits. No matter the challenge we all laugh together. I’ve never been a part of anything like it.
What is something most people would be surprised to know about you?
People are typically surprised by my interest in green and clean living. Over the past several months I have become borderline obsessed with the clean movement specifically. Even more surprising than my interest in the subject are the facts about our food, drinking water and consumer products and the process they go through before getting into our hands.
What is the coolest trip you’ve ever been on?
Every January, I go sailing around the British Virgin Islands with a group of friends. Despite traveling throughout North America, Europe and Africa I have never been to a place quite like BVI. Once a year, for 7 days, we live, eat, sleep and hang out on the boat literally just going where the wind takes us. Despite some small discomforts it is the best unplug that anyone can ask for. Not to mention it might be the prettiest place on earth.
Who’s your favorite sports team and why?
The New Orleans Saints. I’m from New Orleans and the bulk of my family still lives there. The team has come to represent so many things to the city beyond football. The Saints have a long-standing reputation of being hit or miss when it comes to performance, but the strength and support that the team’s back office employees, players and coaches give to the local community is unlike anything I have ever seen.
Fans are not just fans, they are family and the dome isn’t the team’s home, the city is. The pride associated with being a Saints fan is about so much more than winning. I love being a part of it all.