In the Hot Seat with Sarah Adams
Part font enthusiast. Part karaoke superstar. 100% design badass.
What is your role at Hothouse?
I am a senior designer — in addition to leading the designs on several digital/web and print projects for our clients, I also get to mentor junior designers and teach them the ways of the design world.
How long have you worked here?
Since I was a wee intern back in 2011, but I have been a full-time designer since August of 2012.
What’s the coolest (or most important) trend you see in marketing/advertising today?
I am 100% invested in the topic of women’s empowerment in advertising, especially those targeted to younger girls (and the people raising them) to be strong, impactful members of society. I’m grateful for the current trend, but hope that it never goes away.
What does a typical day look like for you and what are you currently working on?
What I love about working in an agency is that no two projects are the same. On any given day, I can be found wireframing website responsive states for UX discussions, reinventing a home page design three different ways, lusting over a new typeface discovery or taping together lo-fi paper mockups of a future box design—all within a couple of hours. Currently, I’m working on a brand refresh for a nonprofit organization and designing Snapchat geofilters for an upcoming event.
Given a chance, who would you like to be for a day?
Stefan Sagmeister—designer extraordinaire, my happiness hero, and partner at Sagmeister and Walsh in New York. I’d love to have his creative thinking for a day.
What is something most people would be surprised to know about you?
I only took an art class in high school because it was a prerequisite for the photography class I wanted to take and I was absolutely dreading it. Turns out, that art class changed the course of my life—the next year I took four more art classes and decided to be a designer for a living. (BRING BACK FUNDING FOR ART, Y’ALL!)