Hothouse Expands Senior Leadership
Industry veterans to fuel growth around agency’s expanded omni-channel marketing offerings
Hothouse is pleased to announce the addition of two new senior team members, with the hiring of former Ogilvy Global Business Manager Jay Cronin to lead Client Services and veteran executive producer Shawn Clark to lead its Video and Branded Content division.
“As we help brands drive desirable outcomes with their customers, it’s imperative we have the tools, talent and agility to help them engage their audience at multiple touch points,” Hothouse President Jon Katinsky said. “Jay and Shawn are some of the best in the business and have the vision to help our clients achieve their goals.”
Cronin joins Hothouse as SVP of Client Services with more than 20 years of experience in 360-degree brand activation. As a Senior Partner at Ogilvy & Mather and J. Walter Thompson, Cronin led major accounts like InterContinental Hotels Group (IHG) and the Marine Corps, overseeing everything from “strategy to event marketing.”
“I love Hothouse’s storytelling background for leading brands,” said Cronin. “There are some amazingly talented creative, tech and content production resources here. It’s a great combination of experience, people and the right size to support ambitious brands who want an agile, innovative approach.”
Shawn Clark, a former Turner producer, became a part of the Hothouse team after almost 20 years with Benson Creative. He will lead full-scale production offerings for the agency, with specific focus on creating compelling, sharable and efficient video content for brands and media clients. The agency has recently completed the buildout of a full-service, post-production facility on site, including editing and graphics suites.
“I’ve partnered with Hothouse for years prior to becoming a part of the team,” said Clark. “I’ve always admired how they’ve remained lean and efficient while bringing in great people from top firms. By vertically integrating the agency’s talented creatives with our in-house writers, producers and editors, the model here is more collaborative than I’ve ever seen. We can create powerful stories and deliver them across virtually any platform.”
Clark recently led the team in the creation of an ambitious series of technology videos for Mercedes-Benz USA, overseeing concepting, writing, storyboarding, production and post-production.
Hothouse takes a data-driven approach to 360-degree brand activation campaigns, capitalizing on untapped opportunities to engage audiences and drive action.
With a strong expertise in sports and entertainment, we’ve long helped leading network brands such as NBCUniversal, Showtime, Disney and ESPN. Over the past year, we have expanded our client roster, developing new relationships with brands like Deloitte, Mercedes-Benz USA, Discovery Networks and Atlanta United.