Based on Elmore Leonard’s 1990 New York Times bestselling novel of the same name, Get Shorty is a 10-episode EPIX Original Series that chronicles the misguided adventures of career criminal Miles Daly, played by Chris O’Dowd.

This new addition to the network’s already impressive roster of big Hollywood movies, comedy events, music spectacles and documentaries opened the door for a promotional activation within the call centers of major cable affiliates across the country. Premium content is a powerful sales tool for Customer Service Representatives (CSR), because it gives customers a reason to upgrade to EPIX if it’s a show that truly piques their interest. It was our challenge to package the themes of Get Shorty in an engaging way that captured the attention of those CSRs and their callers.

The resulting sales kits included plot synopsis, cast bios, Hollywood lingo and custom games designed to test the CSRs on details callers would find most interesting about Get Shorty—and in turn, more likely to upgrade to an EPIX-included package. In-center standees also provided the team with fun photo opportunities and social extensions beyond their walls. With original content for networks in high demand, it’s important to market the material from a brand perspective, but also to the behind-the-scenes advocates who already have a line to the most important people in the equation—the customers.