For soccer fans, every match is a reason to celebrate. We converted that enthusiasm into a month-long promotion that drove viewership on ONE World Sports, and rewarded fans for their team loyalty. When consumers entered for the chance to win a trip to a European soccer match in Germany, they selected their favorite team—and then received a personalized, sharable cinemagraph. Additionally, a dynamic poll on our site tracked which teams were the top favorites in real time, encouraging users to come back and vote for their club. In the first week alone, we saw over 3,800 site visits and 2,000 jersey GIFs created—starting the promotion off on the right foot.

Next on the pitch? Make “Goalvember” happen.