When it comes to engagement, the marketing industry continues to see a paradigm shift towards video as the type of content consumers respond to most favorably. In a recent market survey by research firm Demand Metric, 74% of B2B marketers reported that video converts at a higher rate than all other types of content. And Cisco predicts that by 2021, 82% of all internet traffic will consist of users streaming video content.

Hothouse’s recent creation of an in-house video production department is a calculated response to video marketing’s growing impact. Led by veteran Executive Producer Shawn Clark, our studio features five editing bays, two graphic suites, an in-house director and a team of editors and producers who work side-by-side with Hothouse copywriters and art directors to produce compelling storytelling.

After a career that includes a producer role with Turner Home Entertainment, followed by 19 years as a partner at Benson Creative, Shawn was drawn to Hothouse by an “interest in Hothouse’s approach to clients, which is very collaborative.” Shawn’s diverse experience as a creative producer brings Hothouse the ability to create a wide array of content — from compelling brand integration pieces, engaging social content and long-form storytelling to technical videos, sales and training videos, entertainment up-fronts and other B2B executions.

On-staff Director and Video Editor Roger Okamoto is another welcome addition to the Hothouse production department, with years of experience editing content from entertainment marketing, brand-related campaigns and more. Said Roger, “I saw that Hothouse had a great group of people that worked closely with each other and felt the environment was right for me to continue to grow my creative abilities. My expectations were exceeded.”

Hothouse has embedded the new production department within our creative ecosystem, creating a unique, in-house workflow that allows our clients the opportunity to work seamlessly with the different teams required to produce a video, from the writers who craft the script, to the producers, directors and editors who create the content and oversee post-production. This streamlined process dramatically cuts down the time between vision and final product, saving our clients valuable time and money.

Recent projects for Mercedes-Benz and Station Soccer have demonstrated the value of Hothouse’s integrated approach to creative and production, yielding captivating stories that evoke emotion and achieve the clients’ end goals. Through collaboration and innovation, Hothouse’s agile production team is well-positioned to adapt to the ever-evolving opportunities around video storytelling.