CNBC Ski Moguls | Branded Content
Everything you need to know before you hit the powder
Three days. Spectacular views. 15 separate videos. With the support of CNBC and our partners at Benson Creative, our Hothouse Content Studio planned, scripted, shot and edited an ambitious branded content series showcasing ski tips from the experts at Colorado’s Telluride Ski Resort. To capture and engage audiences, each of the :60 spots was filmed on the move, including overhead drone shots. Each one-minute spot focused on specific skill aspects of skiing, while seamlessly integrating the sponsor brands.