GEORGIA’S OWN CREDIT UNION | BRAND CAMPAIGN
Marketing bundled financial services to today’s most coveted demo
Rent, bills, commitments, jobs, cars — adulting is hard. And no one knows this better than the marketers’ most-coveted demo — millennials. Georgia’s Own Credit Union (GOCU) recognized this trend, and turned to Hothouse for a campaign that would connect with the desires, goals and dreams of this generation – while showcasing the benefits of the credit union’s scalable product bundles.
The resulting campaign, “Get It Together,” showcased how Georgia’s Own’s product offerings, from opening a checking account to applying for a mortgage, can be combined to help millennials achieve those desirable financial milestones.
From social content to outdoor executions, the cheeky campaign resonated with our target demo, while positioning Georgia’s Own Credit Union as a partner ready to help them navigate the financial challenges between youth and adulthood.