A Brand to Believe In
Interface was built on the concept of biophilic design-bringing elements of nature indoors to create a greater sense of well being for a space's inhabitants. So, our 2015 campaign videos had to communicate the beliefs behind the products in Interface's catalog in addition to their specific benefits. We dug deeper into Interface's ideology-drawing inspiration from a powerful speech by two of Interface's top execs-to bring brand messaging into product videos.
Products with Purpose
In the past, Interface sales teams relied on physical, multi-page catalogs to gain an understanding of the company's latest product offerings. Our videos presented the information in a quicker, more captivating way. In two-minute segments, our minimalist, intelligent video resources helped Interface employees engage with the products-and the philosophy-they sell.