Tapping into technology was key. Our custom-built app brought the 400 most impactful places, people, and events in Virginia to life by delivering a digital experience straight to the palm of everyone’s hand. Travelers can now discover Virginia’s treasured locations in a gamified fashion—earning badges for site visits and sharing their experience using #VAHistoryTrails across social media channels.
The app’s GPS location function automatically directs users to nearby historical sites, making exploration a seamless experience. The app further promotes the 2019 Commemoration through push notifications for upcoming events and festivals throughout the state.
Connecting consumers to the Commemoration through its impactful storylines was also part of the larger engagement strategy. The Virginia History Trails App features more than 400 location-based stories and adds modern-day context to each narrative. All the sites are categorized by the Commemoration themes of Democracy, Diversity and Opportunity. Each trail covers topics germane to the development of Virginia and America such as the impact of African-Americans on our democracy, women’s accomplishments, wartime conflicts, innovative discoveries and developments, artistic contributions and more.