MERCEDES-BENZ USA | RECRUITMENT VIDEO
Telling the story of MB DRIVE
For Mercedes-Benz USA, the MB DRIVE program is a unique tool in fueling the workforce of passionate technicians who fill Automotive Systems Technician positions at Authorized Mercedes-Benz dealerships. To bring this story to life, Hothouse brought viewers under the hood with in-depth interviews of the program’s current students, graduates and instructors. Their passionate and enthusiastic testimonials, paired with sweeping shots of Mercedes vehicles in motion culminate in a recruitment video that gives potential candidates a true sense of the program experience.