UP FAITH & FAMILY | ACQUISITION MARKETING

When family-friendly programming goes mobile

Over the past 20 years, a lot has changed about the way we consume media and entertainment. But one thing hasn’t changed —family time in front of the TV. UP Faith & Family (UPFF) understands that entertainment remains an important element of family time — but today’s families want better, faster and more convenient access to family-friendly programming. To help get the word out about its direct-to-consumer mobile app, UPFF worked with Hothouse to implement a mobile-first acquisition marketing campaign.

In just three months, UPFF saw success in its overall goals of driving targeted Facebook users to install the UPFF app and driving users to click through to custom landing pages to learn more about becoming UPFF subscribers. The mobile-first campaign is continuing to influence the way families consume UPFF entertainment by providing instant mobile access to families looking for family-friendly programming.

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