Proof that Print’s
Alive and Kicking
TNT’s Proof is all about the mystery surrounding life after death
—and our campaign proved print media’s not yet dead.
TV shows premiering in the summer face far more obstacles for attention than their fall and spring counterparts. And TNT’s supernatural/medical drama Proof, which premiered June 17, was in need of a healthy dose of awareness. We developed a portfolio of marketing collateral for a multi-city campaign that included LA, NY and Atlanta. Print ads on buses, taxis, billboards and wallscapes brought the central mystery of Proof to the masses, along with the show’s premiere date and time. We also produced full-page ads for People, Entertainment Weekly, Star and Us Weekly, as well as digital outdoor boards and taxi tops.
Proving print and digital media are better when paired, our surgically precise campaign for Proof paid off—it went on to become a hit of the summer 2015 season.