Our relationship with CAN Capital began last winter with the successful launch of the Take the Reins Sweepstakes. Their objective was clear—help small businesses succeed. And moving into 2016, their goal remained the same, yet our challenge was to find new and engaging ways to deliver this added value content.

First, we tackled a topic near and dear to everyone’s hearts—tax season. While it’s not the most glamorous, it is extremely important for small business owners, who may not be aware of certain do’s and don’ts. In a targeted email campaign aimed at members, prospects and partners, we served up articles, tips and the nearest FedEx locations for late-night filing. And we even found a way to alleviate some stress with topics like “Weirdest Attempted Tax Write-Offs”—an email that resulted in the largest open rate CAN Capital had ever achieved.

Our next campaign was a social media blitz that launched during Small Business Week in May with the goal of rewarding as many entrepreneurs as possible in seven days. Followers were asked to “Name that Small Business” based on close-up clues. Winners were randomly selected from the comments and received a small business-building prize pack from Can Capital and their valued partners. As a result, CAN Capital gained almost 1,800 new followers and reached nearly 150k people on Facebook in one week.

Our current strategy involves A/B testing for CAN Capital’s first foray into HTML banner ads, along with corresponding persona-driven campaign landing pages. From auto repair to retail to restaurants, the messaging and calls-to-action will be tailored to each audience, driving them to complete an application to receive small business funding from CAN Capital. As we continue our relationship with this valued client, we share their goal of helping small businesses succeed in every execution, every campaign and every concept.

We’re looking forward to what the rest of the year will bring!