Houston, we have an awareness problem. Ascension, Syfy’s 3-night space drama that aired in late 2014, was in serious need of engaging social content.

Our mission: introduce the show’s unique concept, create engagement, and encourage viewers to tune-in. So, we suited up and set about developing a video series that could be launched across VOD and social platforms to generate a big bang’s worth of anticipation.

Our dual-concept video series featured Ascension’s leads posing trivia direct-to-camera or describing an item they’d take if they were to embark on a mission to space. Over 22 million impressions later, our Ascension content was nominated for a CableFax 2015 FAXIE Award. And how’s this for a plot twist? We lost… to our own work for NBCUniversal.