The Next-Gen Arena
Boingo Partners with Philips Arena and the Atlanta Hawks to Provide World-Class Connectivity
The unprecedented demand among millennial fans for always-on mobile connectivity has driven sports venues everywhere to enrich the game day experience by offering seamless WiFi access, along with innovative, new engagement opportunities.
As a leading provider of WiFi networks at major league stadium and university venues, Boingo recently installed wireless networks that will provide comprehensive coverage for fans throughout Atlanta’s Philips Arena, which is home to the Hawks and the WNBA’s Atlanta Dream, and hosts more than 160 additional sports and entertainment events each year.
To share the story of this successful project with current customers and industry prospects, Boingo tapped Hothouse for an ambitious video production assignment.
According to CEO for the Atlanta Hawks and Philips Arena, Steve Koonin, Philips “wants to be more than just an arena. [They] want to continue to innovate, and technology is a key piece of that.”
“Millennials are now coming to games, bringing their devices and looking for alternative ways to connect with the team. They do this through stats, mobile applications, online concessions, ordering,” Koonin said. “All those are new ways that these fans are connecting with the team.”
Hothouse spent several days at Philips on an elaborate shoot to showcase the innovative solution Boingo provided to the Atlanta Hawks and Philips Arena. Featuring stakeholder interviews with those closest to the project, including Koonin, executives from Boingo Wireless and their technology partner, Cisco, the production also required a live arena shoot during a Hawks game (complete with real crowd footage and extras hired for the shoot). And, of course, the final edit had to meet stringent NBA league approval standards.
Our goal was to tell the story of this partnership in a way that highlighted the many use cases of the new technology in the arena, while making a strong case for the business benefits this tech investment will generate for Philips.