Turning gross into great.
Our video series helps Zep clean up its act.
No one wants to talk about what’s clogging up their drains. After all, discussing unwanted blockages can quickly take a toxic turn. In order to promote the latest line of Zep’s professional-grade cleaning products, we created science-based demonstration videos to take away the ick-factor. Our lab coat-wearing host’s technical delivery, peppered with a few delightfully nerdy one-liners, created credibility in the space, while real-time testing reinforced the capabilities of the product.
The videos will be featured on social channels, product detail pages and in-store displays, augmenting 2018-2019 sales goals. Zep’s drain care proves it knows how to push through the toughest barriers, giving customers a reason not to worry about what’s flowing through their pipes. And now, with this video series, they know whatever you send down the drain, Zep keeps it moving.