According to Forbes, Cisco has predicted that by 2022, video will make up 82% of all IP traffic. With the majority of Americans working from home during the pandemic, we’ve seen an even higher use of video in marketing outreach.
While in-person events have been forced to shift to virtual, video has played a large role in bringing some intimacy to screen-to-screen contact. Sales departments are relying on video to explain products and train users, and consumers are still captivated by video’s ability to tell a story and make them feel as if they’re on a journey with brands.
As the Forbes article below states, many online trends seem to have a limited shelf life. However, as marketers one thing that we can all agree on, is that video is here to stay.