We’re all familiar with the popular phrase, “content is king.” But as marketers, it’s our job to uphold this idea by preserving the power and influence of quality content.
With the desire to find perfection in our work aside, we believe that a brand’s content is one of its most influential tools. By connecting the brand’s messaging, positioning, beliefs and purpose, it has the ability to push a brand toward success or failure.
Keeping up with audience demands and expectations is no small task and developing content that connects with each target individual seems daunting at times. For this reason, we believe that you can never ask too many questions, receive enough good advice or lean too closely on your marketing peers for support and guidance.
In the article below, industry leaders from AdAge offer 7 tips touching on the different elements that a successful branded content strategy includes.