Welcome to our latest blog series, How We Roll, which will take you behind the camera with the Hothouse team. First, let’s take a look through the lens at Lyft Atlanta.
Lyft Atlanta discovered there was a common thread amongst their drivers—many had a music side-hustle. As a way to invest in their drivers’ passions, they built an in-house recording studio, exclusively available to them free of charge. Lyft enlisted the Hothouse production team to showcase the exciting launch event, featuring performances by Yung Joc and some talented drivers-slash-artists.