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Thought Leadership

A Future Worth Planning For: Rebranding During A Pandemic

Jon Katinsky, President

September 29, 2020

After months of collaboration by our talented creatives, producers and developers, we’re pleased to unveil our new Hothouse branding and website.  We’re proud of the new site – but even more energized by what it represents: our unshakeable intent to emerge from this current year of disruption as a more focused, confident and resilient agency than before.

In the current moment, it seems almost nostalgic to recall that we once had high hopes for 2020.  Coming off a year of solid growth, we were doing great work for ambitious brands who were enthused to be partnering with us. The future felt bright…and then COVID-19 arrived.

Our attention quickly pivoted from “scaling for growth” to looking after the physical, mental and financial well-being of our employees, our business and clients. We shored up our financials. We seamlessly transitioned to a remote-first workplace. And we patiently tended to our clients – supporting those who were struggling with new economic uncertainties and helping others create responsive campaigns for customers whose needs, hopes and fears had shifted immeasurably.

Yet, in the midst of the disruption and downtime of a global crisis, something interesting happened to our agency – we rediscovered what we’re really good at.

Before COVID, the world had already become an increasingly complicated place for marketers tasked with growing brands. And the pandemic has only accelerated these shifts for virtually all the industries we serve – from keeping up with changing customer behaviors to meeting the unceasing demand for better brand experiences.  Hence, our agency’s revitalized purpose: we help ambitious brands navigate these modern business complexities to achieve their potential.  At Hothouse, we believe that’s a value proposition worth delivering on.   

Marketers are understandably cautious and indecisive today. Conventional wisdom would dictate waiting until the COVID crisis is over and the economy has stabilized before rebranding a business. But crises have historically been a time for great transformation – so we’re eagerly adapting our positioning, messaging and offerings to better engage the needs of our current and future clients.

Like the forward-thinking brands we serve, we believe a company’s potential is defined by its ambition – and the new branding you see from Hothouse is a statement of our own. We’re excited about the promise the future holds…but we’re still wearing our masks, just to be on the safe side.

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