The Drum

Customer experience is key to B2B digital transformation success

Customer experience is key to B2B digital transformation success

August 11, 2020

Change is uncomfortable, but it’s also inevitable. In the B2B marketing world, change has traditionally been a topic of resistance.

As B2B companies look to shift strategies to be more digitally focused, and embrace change, business strategies, content and customer experiences will need to evolve.

In the article below, TheDrum outlines examples of how today’s hottest B2B companies found success in approaching their business through a digital-first lens. Touching on everything from the finance industry to creators of appliances, the article introduces a path towards developing a successful B2B customer experience.

Search

Share

Recent Posts

A Future Worth Planning For: Rebranding During A Pandemic

President Jon Katinsky elaborates on why we’re leaving our old brand behind...

Getting off to a good start…and keeping it that way

Tips on how to nurture an agency/client relationship

Slack Talk with Sarah Long

"Definitely a clay mask kinda gal."

Search

Share

Recent Posts

A Future Worth Planning For: Rebranding During A Pandemic

President Jon Katinsky elaborates on why we’re leaving our old brand behind...

Getting off to a good start…and keeping it that way

Tips on how to nurture an agency/client relationship

Slack Talk with Sarah Long

"Definitely a clay mask kinda gal."

Interested in what you see?

Join our mailing list: