The Drum

Customer experience is key to B2B digital transformation success

Customer experience is key to B2B digital transformation success

August 11, 2020

Change is uncomfortable, but it’s also inevitable. In the B2B marketing world, change has traditionally been a topic of resistance.

As B2B companies look to shift strategies to be more digitally focused, and embrace change, business strategies, content and customer experiences will need to evolve.

In the article below, TheDrum outlines examples of how today’s hottest B2B companies found success in approaching their business through a digital-first lens. Touching on everything from the finance industry to creators of appliances, the article introduces a path towards developing a successful B2B customer experience.

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