Industry Events

Establishing your brand’s sonic identity as part of your marketing strategy

December 16, 2020

Almost everyone you know carries a voice-activated smartphone and chances are, they are also increasingly utilizing voice-activated devices at home to hear news updates, schedule reminders and yes, even shop. Spoiler Alert: Your Google Home will likely talk to you during the viewing of this video. So, the question becomes, if almost everyone you know relies on voice and audio activations in their daily activities, how can brands contextually market their products and services to consumers in a more meaningful way?

To answer these questions, we gathered for an AMA event (virtually of course) with expert marketers who are immersed in the voice and audio world. Our speakers included Ashely Tarica with Pandora, André Macklin with Google and Susan Bennet, the Voice of Siri. The event was moderated by Joe Belliotti, the Co-Founder of The Music Division and the former Head of Global Music at The Coca Cola Company.

The panel shaped up to be an engaging conversation around why voice and audio should be an integrated part of your marketing strategy, how you can get started on building out such a strategy, and trends that might influence the ways that we engage with and market sound in the future. We walked away from the conversation with a refreshed outlook on the importance of a brand’s sonic identity in today’s environment and gained best practices around how we can get started on developing our own voice and audio strategies. 

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