Hothouse helps HGTV fans define their style
Our Good Bones digital promo gets personal
Decorating is more than choosing a color or a piece of furniture. It’s about how all the elements come together for a look that’s uniquely you. HGTV’s series Good Bones revolves around mother/daughter team Karen and Mina, who renovate houses in their hometown of Indianapolis. Spoiler alert: the finished product always showcases how a house with a solid structure can be transformed into any style, for any personality. In Hothouse’s latest launch, HGTV fans can discover their decorating style via an interactive quiz—and learn how watching Good Bones can help them bring that style to life.
Participants answer questions about décor preferences, personal style and entertaining habits, and then receive a persona based on their answers. Fans can find out if they’re into Classic Comfort or want to create an Eccentric Enclave, or anything in between. They can also enter the Home Sweet Home Sweepstakes for a chance to win a grand-prize appliance makeover and smaller weekly prizes as well. After all, now that they know their décor persona, it’s time to use that style to update their home!
From copywriting, design and site development to legal and prize fulfillment, our turnkey digital promotion brings all the pieces together to create a stylish experience for every unique personality.