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How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help

How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help

August 11, 2020

As a generation that has been inundated with technology for most of their lives, marketers might assume that targeting strategies to Gen Z do not need to be shifted during the pandemic. We were positioning content to Gen Z with a digital-first lens pre-COVID, so what changes?

Tom Curtis, strategic planning director at Laughlin Constable and author of the article states, “Although digital platforms make it easy to see and talk with someone through a screen, Gen Z said that digital connections simply don’t scratch the social itch that in-person interactions offer.”

As it turns out, members of Gen Z are just as human as the rest of us, and they do crave face-to-face and person-to-person interactions.

AdWeek offers guidance on how empathy and understanding toward this group can help us to be better marketers, purchasing influencers and, dare we say it, friends

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