As a generation that has been inundated with technology for most of their lives, marketers might assume that targeting strategies to Gen Z do not need to be shifted during the pandemic. We were positioning content to Gen Z with a digital-first lens pre-COVID, so what changes?
Tom Curtis, strategic planning director at Laughlin Constable and author of the article states, “Although digital platforms make it easy to see and talk with someone through a screen, Gen Z said that digital connections simply don’t scratch the social itch that in-person interactions offer.”
As it turns out, members of Gen Z are just as human as the rest of us, and they do crave face-to-face and person-to-person interactions.
AdWeek offers guidance on how empathy and understanding toward this group can help us to be better marketers, purchasing influencers and, dare we say it, friends