Ad Age

Looking past the pandemic: Advertising after a downturn

Looking past the pandemic: Advertising after a downturn

August 11, 2020

What long-term impacts will the coronavirus pandemic have on the advertising industry? While no one can give an exact answer to what the future holds, we can explore the changes and shifts that the virus has already made to our business.

As we’ve fallen into a virtual workplace, our clients have also shifted priorities, campaigns and general messaging to appeal to the guidelines and regulations of social and digital platforms. With social media, search and digital-friendly content becoming a must-have in any advertising strategy, we’re seeing the impacts that a digital-first world can have on our work and our profession.

Warren Jolly, CEO of adQuadrant—an omnichannel digital marketing agency—shares his point-of-view on where the world of advertising may be headed.

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