This simple premise of Furniture on Your Terms™ came to life via a robust output of video assets including two anthem videos, seven 15-second spots, and six 6-second pieces, all shot with the talented director Glenn Owen over the course of two days. Each one told the story of how renting made owning your life all the more empowering.
Adding to the mix
Digital display ads, podcast sponsorships, radio spots rounded out this truly integrated campaign, continuously reminding consumers that renting furniture is just as freeing as renting everything else. The campaign was even slated to make its way to Austin via a SXSW bus wrap as a buzz-building way to launch Furniture on Your Terms™.