Beginning with content concepting, developing and production, Hothouse shot and edited videos around each of the separate products—Zep Advanced Kitchen, Bathroom Sink and Tub and Shower Drain Opener Gel. The team’s approach was to show consumers the specially formulated science behind the products. By incorporating animation into the live shoot, the videos are able to accurately display the power of the products.
After producing and packaging the videos, our team developed a media plan that has allowed Zep to get the most out of the assets. By slicing and dicing the videos into still images, GIFs and short-form videos for social, we’ve helped Zep reach multiple audiences on platforms like Facebook, Google and YouTube. The ads drive targeted consumers to Amazon and HomeDepot.com where the items can be directly purchased.