Atlantans received a dose of instant honesty last week with the launch of an integrated awareness campaign for Roomkey. Unlike other travel sites, Roomkey never uses fake pressure or tricks to get travelers to book—just 100% honesty and transparency. So, why not showcase this tell-it-like-it-is nature across the campaign too? Utilizing a robust out-of-home strategy, along with digital, social and TV, we blanketed the city in bold, honest statements often directly reflective of the context surrounding each placement. From an airport baggage claim takeover to a MARTA station domination, we helped Roomkey own honesty and also discovered that some Atlantans are still very sensitive to the Braves stadium relo. #sorrynotsorry