Cox Automotive Exhibition Video
Harnessing the power of video to drive B2B sales
Every year, Kelley Blue Book and Autotrader meet with their OEM customers to discuss results and renewals in their digital retailing investments. Because these presentations are key to the success of both parties, Hothouse was asked to create video assets that would highlight both the results of the previous year and introduce the newest digital capabilities available.
Using motion graphics and stock footage along with dynamic music and voice over, Hothouse created two high-energy videos that were both informative and intriguing. These videos provided dealerships with better insight into car shoppers today and how dealers can make their online experience easier by taking advantage of all that Kelley Blue Book and Autotrader have to offer. Both videos added professionalism and power to the overall message which enhanced and empowered the Cox sales team’s presentation.