Branded Content
HGTV/Mary Poppins Branded Content
Home for the Holidays with Mary Poppins Returns
Disney and HGTV’s hit show House Hunters partnered with Hothouse to create a holiday video Mary Poppins-style. To build excitement for the holiday edition of House Hunters and the debut of Mary Poppins Returns, the video team edited this content to encourage and increase viewership but also to celebrate of the magic of the holidays. By combing the assets from both the motion picture and the television production, the editorial staff created a memorable piece of storytelling that equally promoted the content of all partners.