TiVo Social Content
What happens when millennials, pop culture and social media meet
TiVo reached out to Hothouse for support in reaching potential consumers in the Millennial and Gen-Z generations. Hothouse developed a strategy that would allow for younger generations to connect back to what the brand stands for and what it offers consumers. As part of that concept, we designed animated segments that represented popular movies and TV shows. The team created custom iconography and paired sound effects with each animation. Launched on various social media platforms, including Instagram—the most popular platform among the target audience, the campaign succeeded in raising brand awareness within the target segments.