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Thought Leadership

Tapping into The Brand Value Spectrum

October 13, 2022

The speed of change clients face today is a dizzying scramble to address the immediate, with one (bloodshot) eye straining toward the future. But at Hothouse, we believe attention needs to be turned to both – the Now and the Next– to make a true impact. We’ve developed a simple, yet effective assessment tool, called the Brand Value Spectrum, to help clients pinpoint their pain points. Starting with a few meaningful questions (we’re in the trust tree, don’t be afraid), we’ll use your answers to reveal where your brand has the greatest need or opportunity and where we should concentrate our efforts to create meaningful impact and value lift.

(Re)Invent the Brand

Clients often find themselves here when the goal posts have moved, and what used to make them relevant no longer does. Competitive offerings may have emerged, or external forces have reduced demand. Whatever the circumstances, our nimble approach yields powerful new brand strategies, positioning, and identities to help clients regain relevance and value.

Put the Brand to Work

Clients may have a strong, relevant brand, but aren’t maximizing its reach and impact with key audiences. We purpose-built our Content Studio to produce high-quality content@scale, helping to dial up a brand’s content volume, and regain control over the narrative, maintaining consistent brand standards to raise its value.

Connect With the Brand

For clients with a complex product or service offering that requires multiple communication touch points, it is crucial to strike a balance between brand and performance assets within a marketing effort. According to Google, full-funnel campaigns deliver 45% greater ROl and more brand loyalty, and many times clients can extract that value without spending more money. Our strategies and content help avoid over-indexing on a particular stage of the funnel and generate the appropriate emotional and functional connection required to move the consumer from Curiosity to Close.

Curious to see where your brand might fall along the Brand Value Spectrum? Click here to learn more, or schedule a call today to learn how we can help your brand get from Now to your Next.

WE’RE READY TO RESOLVE YOUR PAIN POINTS WITHIN THE BRAND VALUE SPECTRUM.

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