MERCEDES-BENZ DRIVE | BRAND STORYTELLING
Telling the story of MB Drive
For Mercedes-Benz USA, the MB DRIVE program is a unique tool in fueling the workforce of passionate technicians at Authorized Mercedes-Benz dealerships. To bring this story to life, Hothouse brought viewers under the hood with in-depth interviews of the program’s current students, graduates and instructors. We then edited their passionate testimonials together with sweeping shots of Mercedes-Benz vehicles in motion. The end result was a recruitment video that gives potential candidates a true sense of what the program offers.