Atlanta United

Kit reveal videos help keep Atlanta United in the top tier of MLS merchandise sales

The importance of an MLS club’s kit reveal cannot be understated. Part design details, part hype, the video sets the stage and the energy for the entire season. And since the club’s inception, Atlanta United has selected Hothouse to do the honors. Fans are always hungry for a first look, so to avoid spoilers, trust is paramount. Our team keeps the kit under wraps, maintaining a tight set while handling star players.

Breaking a kit sales record for an MLS expansion club

Our four-year relationship with this elite club started with concepting, managing and executing their at-capacity kit launch event, where the Primary Kit sold out by the end of the night.