Revitalizing the reputation of Atlanta’s premiere destination for discovery
Atlantic Station opened its doors in 2005, long before “live, work, play” became the norm. But over the years, enthusiasm and attendance waned. A competitive audit and audience research revealed awareness wasn’t the issue—we were battling a perception problem. Through genuine transformation both online and on-site, the Heart of the ATL was reborn.
A grand reopening for the dot com
UX Overhaul + Website Redesign
The newly redesigned site helps people build an experience that carries through from online to on property. Themed itineraries showcase Atlantic Station’s dimensionality beyond simply shopping and enable visitors to plan their day of discovery.
Unleashing a new look for billboards, event materials, on-prem signage and beyond.
Reimagined brand guidelines gave Atlantic Station a framework for its reintroduction to the city. Internal team members or agency partners could tap into a gallery of templates, assets, and more to ensure consistency.
1,048 feet of continuous artwork with 15 unique panel designs
Before the grand reopening, Atlantic Station faced upwards of 18 months of construction in order to revitalize the property. Barricades became our blank canvas, as we mixed bold language with transformative visuals to tease Atlantic Station’s rebirth and renewal.