FNTN-01

We create value lift for brands to meet the moment

Strategy and Transformation

Hothouse + Deloitte

Over the past 7 years, Hothouse has had the privilege of working with Deloitte on a range of diverse projects. Our collaboration has spanned multiple initiatives, encompassing content creation, strategy development, and user experience design. By immersing ourselves in Deloitte's channels and gaining a deep understanding of your business, we have been able to deliver exceptional work that resonates with your clients and elevates your brand. Take a look at some of our work below.

Video Storytelling

Defense, Security & Justice Video

OVERVIEW

The Deloitte Public Sector Marketing Team engaged Hothouse to create video assets to be used on the Defense Security & Justice (DS&J) website to promote and educate internal employees, potential candidates, current clients and prospective clients on the capabilities and solutions offered by the DS&J Sector. 

CAPABILITIES

Video Production, Storytelling, Visual Design, Motion Graphics & Animation 

DELIVERABLES

Overview Video and Sector-Specific Sizzle Videos

- Nick Schittone / Chief Growth Officer

Our in-house video team is adept at managing live shoots, working with existing footage, and utilizing graphics and animation to effectively tell compelling stories about Deloitte’s service offerings and value proposition.

Houston Greenhouse® Video

OVERVIEW

Deloitte engaged Hothouse to capture video assets and produce a video highlighting it’s new Greenhouse® location in Houston. The video was used to promote and educate internal employees, external clients and prospects on the benefits that can be achieved through the next gen Deloitte Greenhouse®, Powered by Energy & Industrials.

CAPABILITIES

Video production, Storytelling, Visual Design, Motion Graphics & Animation 

DELIVERABLES

Sizzle Reel, Highlight Videos, Still Shots 

Automotive Sector CES Video

OVERVIEW

The Deloitte Consumer Marketing team featured a 20-second, video clip/”ad” (without audio) on the main screen in the West Hall Convention Center at the Consumer Electronics Show (CES) in January 2022. The video focuses on Autonomous Vehicles and the future movement of people and goods. 

CAPABILITIES

Video production, Storytelling, Visual Design, Motion Graphics & Animation 

DELIVERABLES

Video

Decarbonization Tool Video

OVERVIEW

Deloitte created a decarbonization tool, which is an online tool that clients can use to run analyses of how they can reduce their carbon footprint. They engaged Hothouse to create a video to build awareness for the tool and explain it's impact.

CAPABILITIES

Video Production, Storytelling, Visual Design, Motion Graphics & Animation 

DELIVERABLES

Video

Digital Design & Experiences

Tech Select

OVERVIEW

The demand for a rapid, pervasive technology change across the business world, coupled with an increasing need to deliver cost effective results and business value, is driving new approaches to tech procurement and opportunities for vendors who can provide end-to-end tech services.   

To establish Deloitte’s end-to-end tech offering, Deloitte has established an operations capacity offering called Tech Select (TS) that provides built-to-order engagement models and a deal construct that provides clients with agility, scalability and affordability based on their needs.

To establish awareness and amplify their message, Hothouse created materials to help Deloitte convert opportunities into sales.

CAPABILITIES

Visual Design, Copywriting

DELIVERABLES

Landing Page, PowerPoint Deck and Sales One-Sheeter

Trust Tool Calculator

OVERVIEW

The Trust Tool Calculator is a digital awareness tool aimed at helping prospects to understand how trust can be built over time. The platform is built on the four factors of trust: transparency, humanity, capability, and reliability, which together predict customer behaviors with 74% accuracy. By measuring the four factors of trust, and comparing them to industry benchmarks, Deloitte clients will have the insights necessary to take action on trust.

CAPABILITIES

Visual Design, Digital Development & Design, Web Development, UX/UI

DELIVERABLES

Interactive Calculator

See it in action

Social Content

Cannes Digital & Print Banner

OVERVIEW

The Deloitte CMO Program Team engaged Hothouse to create assets for animated digital and half-print ads. The ads were aimed at promoting a white paper authored by Deloitte and Cannes Lions, targeted to CMOs and senior marketing executives who manage teams that develop marketing campaigns looking to drive impact.

CAPABILITIES

Visual Design, Animation

DELIVERABLES

Digital Banners, Print Ad

Fall 2022 CEO Survey

OVERVIEW

Deloitte’s CHEXP (Chief Executive Program) looks to drive traffic to the Fortune/Deloitte CEO Survey that deploys up to 4 times/year. The Fall Survey aimed to pilot a campaign deployed through Google Ads PPC and LinkedIn to help drive traffic.

The audience for this campaign is comprised of Chief Executives, which can range from CEOs to Presidents, and even Governors in some of Deloitte’s GPS segments. The audience spans across all industries and targets enterprise-level companies.

For this round, the team was interested in exploring CEO perspectives and predictions regarding growth, the economy, the evolving talent landscape, artificial intelligence, and the importance of trust in employee and customer relationships.

CAPABILITIES

Digital Marketing, Paid Media & Social Amplification, Media Planning, Visual Design, Audience Strategy, Digital Marketing 

DELIVERABLES

Strategy, Media Planning and Buying, Paid Social Posts 

Deloitte Travel Outlook

OVERVIEW

Deloitte engaged Hothouse to create a visually engaging publication that distills the findings of three separate but connected surveys in an audience-friendly manner. Hothouse also created supporting social media assets to drive awareness of the forward-looking industry view of the new publication. 

CAPABILITIES

Visual Design, Copywriting & Storytelling 

DELIVERABLES

Digital Brochure, Images for Social Media 
Our Capabilities

BRAND RELEVANCE

Brand Strategy
Positioning
Brand Architecture
Customer Research
Customer Journey Mapping
UX
Brand Identity & Style Guides

CONTENT@SCALE

Content Strategy
Content Origination
Campaigns
Video Production Motion Graphics
Experiences
Content Production & Replication

ENGAGEMENT & LOYALTY

Full Funnel Fandom Strategy
Experience Development
Custom Content to Drive Engagement & Loyalty

Do you have a challenge?

Drop us a line. We’ve got a way to overcome it.

Say hello
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Erik Thogerson
EThogerson@hothouseinc.com
404-991-7114 (office)

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