Content that works the room and opens doors for US and Global sales teams
The Attention Deficit
Eyes glaze over. Cameras turn off. Whether in person or in a Zoom room, the exact moment you lose someone on a sales presentation is obvious. Those being called on are jaded, tired, and frankly just need someone—anyone—to help make their jobs just a little bit easier. The complicated, technical nature of Interface’s product line combined with their detailed sustainability story made simplicity challenging, relevance required, and Hothouse needed.
Creating Engagement
A principal has different priorities than building maintenance in a K-12 facility. Some stakeholders might gravitate toward design-centric messaging, while others want to know about total cost of ownership over the lifetime of the flooring. To pique the right interest with the right audience, we generated benefit-driven materials targeted to various end-users within each industry vertical to break down why and how the products could solve for their specific needs.
Impact
With a refreshed suite of sales engagement tools including PowerPoint presentations, tear sheets, catalogs, brand brochures, demonstrative selling kits, and virtual product galleries, the Interface team targeted Government, Industry, K-12, Higher Education, and Healthcare verticals for 2023, the latter of which improved, up 13% year-over-year.
