Developing content that works the room and opens doors for their US and Global sales teams.
After 7 years of continued partnership with this innovative flooring company, we’ve become deeply immersed in their business. From ride-alongs with the salesforce to in-depth interviews with design leadership to graduating from carpet school (yes, that’s a thing), our team’s bias-to-action helps Interface tackle the needs of now and set their sights on what’s next, as they engage in B2B selling to their high-end, discerning customer base.
There’s nothing more of the now than the launch of a new collection. Interface’s latest, Rising Signs, was set to debut at NeoCon—the event of the year for the commercial interior design industry—and needed a visual identity with a design aesthetic as elevated as the patterns themselves. The resulting campaign’s style guide helped ensure all of Interface’s partners executed from a solid, and sophisticated, foundation.
In addition, our team delivered content@scale, utilizing video and print to communicate Rising Signs’ origin story and generate buzz.
Interface has long been focused on the next
—especially when it comes to sustainability. As the only flooring manufacturer whose products are all third-party certified carbon neutral, we’ve amplified that future-focused message through multiple brand-centric touchpoints.
Product catalogs give Interface’s target of designers, facility managers and architects a comprehensive overview of specifications, as well as a vision of how Interface flooring could elevate their interior environment.
Future business growth hinges on infiltrating key industry verticals for which the Interface flooring system provides superior design, performance and maintenance solutions. Our elevated sales and presentation materials reinforce category-specific benefits, making it easier for their representatives to tell a cohesive—and convincing—story to decision-makers within the healthcare, education and government segments.