Generating impressive ROI for one of the world’s leading media and entertainment companies
Our eleven-year partnership with NBCUniversal has weathered industry-changing events from the rise of streaming content to COVID-19. But with a signature partner marketing program that consistently generates tens of millions of dollars in media value, it’s easy to see why they keep us around.
We replaced in-person events with virtual ones in a matter of weeks
What do you do when a global pandemic effectively cancels live, in-person events? We innovate. Within weeks of the start of quarantine, Hothouse launched a virtual, talent-driven experience component of our highly successful NBCUniversal Partner Lab (NPL) Program. From cocktails with the Real Housewives to cooking with a Top Chef, these one-of-a-kind experiences offer NBCUniversal the opportunity to develop exclusive content initiatives that can be utilized within a variety of B2B and consumer-facing environments.
Cablefax FAXIES Winner and Two-Time CTAM Mark Award Recipient
Comprehensive annual marketing program
The NBCUniversal Partner Lab enters its tenth year, consistently generating an impressive 32:1 ROI. The program enables NBCUniversal to engage dozens of distribution partners in promoting network programming priorities across entertainment, news, sports and Hispanic categories. Through a digital dashboard, participants can access a full calendar year of marketing opportunities designed to drive tune-in to leading shows on twelve networks. As the industry shifts, we’ll continue to evolve the program to keep it responsive to partners’ needs.