Driving downloads and trial through the combined power of our agency collective.

As the pandemic forced employees to interact remotely, misunderstandings, inefficient meetings, poor direction and wasted time became the norm. And thus, this became the perfect time to reintroduce the workforce to Snagit—a workplace productivity platform most known for its screen capture tool, yet packed with dozens of features designed to improve communications by adding visuals to the mix.

Shoulda Been a Snagit

Fully integrated campaign

Our interruptive campaign tapped into relatable truths and offered up Snagit as the solution for avoiding these common pitfalls all together. Streaming video, social, digital display, segmented landing pages, newspaper (yes, people still read those), out-of-home and radio repeated the branded alliteration of Shoulda Been a Snagit, making the mnemonic a mantra of sorts for the modern workforce.


Meet Force Multiplier

The campaign was created through the combined efforts of Force Multiplier, an agency collective designed to flex (where needed) and find efficiencies through a single point of contact for market research, analytics, brand strategy, creative and content, digital/social, media, PR, and digital/app development. Learn how Hothouse, MBI, Vert and the rest of our partners can help set your brand apart in the fierce competition for relevance.