The Attention Deficit

Dog owners love their pets. Okay, let’s be real. They’re obsessed. And the one thing they wish they had more of is time with their BFFs. Cue Brutus Bone Broth. It’s a pet-safe broth packed with benefits that give pups pep in their step, helping to support joints, gut health, and skin and coat. Humans are either unaware of the healing powers of bone broth, or they reach for the stuff produced for people—which contains toxic ingredients like onion. The secret of this elixir had to be told. To amp up brand awareness, product education, and usage, we strategically focused on Brutus’s major retailers, creating content to capture the attention of Target, Walmart, CVS, and Publix shoppers.

Creating Engagement

You cannot resist these faces (and tails). And if you can scroll past, what kind of monster are you?? Our scroll-stopping, video-led content spoke directly to the target audience, blending entertainment and education. Using precise data and targeted keywords, the campaign reached pet-owning and retail-specific audiences via social media platforms (Instagram, Facebook, TikTok), CTV, YouTube Pre-Roll, and strategically placed OOH advertising near Target's HQ. Topics like the zoomies, getting up on forbidden furniture, or sniffing butts gave the campaign relatability—if you know, you know.