The Attention Deficit

When you hear the phrase “furniture rental”, what’s the first thing that comes to mind? Exactly. It often conjures up images of low quality, fast furniture that’s a last resort. The truth is furniture rental needed a glow-up and consumers needed to see the possibilities that high quality furniture rental could bring. That’s where CORT comes in. The leading provider of furniture and houseware rental in the country, CORT wanted to redefine furniture rental to meet the new era of consumers across its core residential, office and event business verticals.

Creating Engagement

Hothouse worked with CORT to bring new meaning and value to the industry through branding, campaign work and content across all three of CORT’s residential, office and event business verticals. We started by looking at consumer behavior and discovered something new: people were more interested in furniture rental than they were aware of. The key was to refocus the brand on the possibilities of transformation, giving people the ability to embrace flexibility and choice.